11. When a domestic company
initially goes international, it usually starts out in this manner.
|
A. Export
department
|
|
B. International
division
|
|
C. Corollary
approach
|
|
D. Matrix
department
|
12. In the global product
design, this design form is used when the products are unrelated.
|
A. G-form
|
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|
B. M-form
|
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|
C. H-form
|
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|
D. U-form
|
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|
|
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|
15. This approach to global marketing calls
for the MNC to analyze the needs of all their worldwide customers and then
adopt a standardized operation to serve all of them.
|
A. Ethnocentric approach
|
|
B. Geocentric
approach
|
|
C. Polycentric
approach
|
|
D. Multicentric
approach
|
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